Primary Market Research

Primary research addresses the need for customization of information requirements, verifying credibility of information sources and above all, ensuring a direct insight from market stake-holders who matter, in the context of business decisions.

Primary research, well executed, offers insights that add tremendous value to information collected from secondary sources and from digital and social media Our primary research process follows global best practices and our teams have expertise in both qualitative and quantitative research techniques

  • Equipped with the latest technology platforms for high productivity, quality, accuracy and data security
  • Market Opportunity Assessment
  • BI reporting (Tableau, Power BI, Excel)
  • Market Segmentation
  • Sector/ Industry Trends and Preferences Research
  • Brand Tracking
  • Brand Equity Measurement
  • Usage and Attitudes
  • Competitive Intelligence
  • SWOT Analysis
  • Project management and supports